Gully Labs
Started in 2023, Gully Labs is a D2C brand specializing in handcrafted sneakers for men and women. As an Indian design-led footwear brand, it launches shoes inspired by Indian cultural themes. It also sells other lifestyle products such as gift cards, socks, and handbags.
Gully Labs is a homegrown, handcrafted sneaker brand rooted in Indian culture and design. Launched in 2023, it merges artisanal craftsmanship with contemporary silhouettes, offering limited-edition collections that celebrate Indian stories and aesthetics. With a vertically integrated manufacturing unit in Noida, the brand ensures high quality and agility in design and production. Focused on an omnichannel growth strategy, Gully Labs sells through its D2C platform and offline retail via premium multi-brand outlets like Extra Butter (Mumbai) and Broadway (Hyderabad). It is set to open its first Exclusive Brand Outlet (EBO) in Delhi NCR and is also expanding across leading e-commerce platforms like AJIO and Myntra to widen its digital footprint. Gully Labs is scaling operations, launching new collections frequently, and targeting design-conscious urban consumers looking for a distinct, India-first sneaker experience.
Investment Team
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